SKU Multiplication and OPPO Rebranding: When OnePlus Became a Label, Not a Company
Between 2022 and 2024, OnePlus launched more SKUs than most analysts could track: Ace, Ace Pro, Ace 2, 10 Pro, 10T, 10R, 11, 11R,…
OPPO smartphones and ColorOS: camera-focused Android devices and software innovations.
Between 2022 and 2024, OnePlus launched more SKUs than most analysts could track: Ace, Ace Pro, Ace 2, 10 Pro, 10T, 10R, 11, 11R,…
Autumn 2022. OPPO exits the UK and German markets after Nokia wins patent injunctions blocking OPPO device sales. The company that launched at the…
I will try to be simple for this review and give my opinion with no filter. Build, Specs, Build Quality/DesignUnboxingSpecificationsGolden RatioVideo tourScreen Performance ColorOS…
Three weeks with the OPPO Find X5 in Chicago as one of twenty Product Ambassadors worldwide. Full review: ColorOS 12.1, MariSilicon X imaging NPU,…
February 2022. OPPO selects me as one of twenty Find X5 Product Ambassadors worldwide. A Frenchman in Chicago who has never held an OPPO…
October 2021. OPPO unveils MariSilicon X, its first fully custom imaging NPU, built at TSMC, delivering 18 TOPS for AI photography. OPPO becomes the…
"OnePlus 2.0" in September 2021 was the official announcement that OxygenOS as an independent product was ending. The "cancellation" of the unified OS in…
June 2021. Pete Lau becomes OPPO's Chief Product Officer while remaining OnePlus CEO. The formal acknowledgment of what the corporate structure has implied for…
June 2021. Pete Lau became OPPO CPO. "Further integration" was announced. The R&D teams that built OxygenOS were folded into OPPO's organization. The fiction…
March 2020. The OPPO Find X2 Pro earns the highest DxOMark camera score of its era, 65W SuperVOOC, and the best display on any…
April 2019. The OPPO Reno launches with a shark fin pop-up camera and a new brand identity aimed at younger, globally aspirational consumers. OPPO…
June 19, 2018. OPPO launches the Find X at the Louvre in Paris, its first phone for the French and European market. A motorized…
May 4, 2018. OPPO launches Realme as a new sub-brand targeting India's online budget market — to fight Xiaomi where OPPO itself cannot. Sky…
Xiaomi shipped 9.2 million phones in India in a single quarter and just passed Samsung to become the country’s number-one smartphone brand. Samsung. In…
Give a workshop in Shenzhen, one of MediaTek’s complete phone kits, the chip already sitting on a reference board with the firmware and test…