OnePlus phones and the OxygenOS software that used to be the entire reason to buy one. A brand that spent years working out whether it wanted to be the flagship killer or just another flagship, and I still think that unresolved tension is the most interesting thing about it.
The OnePlus 15R runs cooler and lasts longer than the flagship above it, because the cheaper Snapdragon 8 Gen 5 does not cook itself.…
OnePlus is withdrawing from the US and Europe. Here's how corporate merger, tariffs, and geopolitics killed a cult Android brand.
The complete OnePlus story: from the coffee table conversation in Shenzhen in 2013 to the Realme merger in 2026. Every product, every corporate betrayal,…
Reflecting my journey with Nothing's products, starting with Phone (1) in 2021. Despite initial challenges in the US market, including limited support, the launch…
The complete OPPO story: from DVD players in Silicon Valley in 2006 to running the BBK empire that owns OnePlus and Realme in 2026.…
The complete Nothing Company story: from Carl Pei leaving OnePlus in 2020 to 7 million devices sold, 13,000 community investors, and a $1.3 billion…
OnePlus has been in North America since 2014 and has never cracked the market. The T-Mobile partnership gave distribution and took product integrity. The…
The prospects for OnePlus recovering its brand strength appear bleak, requiring independent OxygenOS, a streamlined product lineup, and a distinct community presence. Current conditions…
In June 2026, OnePlus faces a complex competitive landscape, struggling with unclear market positioning across flagship, mid-range, and budget tiers. Competitors like Nothing, Google…
In June 2026, OnePlus's struggles reflect the complexities of the BBK conglomerate, which has undergone significant restructuring. The consolidation with Realme threatens OnePlus's unique…
On April 30, 2026, OPPO announced the integration of OnePlus and Realme into a unified product center to streamline operations while maintaining separate brand…
In June 2026, OPPO ranks fourth globally in smartphone shipments, shaping the Android ecosystem significantly through innovations like VOOC charging. While absent in the…
The article critiques OPPO's proprietary SuperVOOC charging technology, which diverges from universal USB standards and locks consumers into a specific ecosystem. While the industry…
OnePlus is undergoing significant restructuring, with layoffs in its India R&D team and a shift towards an online-first model, closing over 150 retail stores.…
OnePlus has faced a dramatic decline in India's premium smartphone market, dropping from 6.1% in 2023 to 2.9% in 2025, mainly due to trust…