UGREEN just cut the list price of the HomeAgent HA100 by $200 and the HA100 Pro by $600, three weeks before a Kickstarter campaign that has also been pushed back to November 17. The discount percentages are untouched, 50 percent for deposit holders and 40 percent on the campaign, so the entire saving comes from moving the MSRP. That detail is the story. A company that drops list price before anyone has paid list price is telling you the anchor was wrong.
I’ve had an HA100, an ID500 Pro and an OD600 Pro at home since the Boston launch. UGREEN sent them as review units and they’re mine to keep, and UGREEN also paid for that trip. How I handle that is spelled out in my editorial policy.
Because the percentages stayed the same, every tier shifts at once.
| Old MSRP | New MSRP | Old Super Early Bird | New Super Early Bird | Old Early Bird | New Early Bird | |
|---|---|---|---|---|---|---|
| HomeAgent HA100 | $1,799 | $1,599 | $899 | $799 | $1,079 | $959 |
| HomeAgent HA100 Pro | $5,999 | $5,399 | $2,999 | $2,699 | $3,599 | $3,239 |
| MasterAgent MA100 | $19,999 | $19,999 | $9,999 | $9,999 | $11,999 | $11,999 |
So a $50 deposit now gets you an HA100 for $799 instead of $899, and anyone who waits for the open campaign pays $959 rather than $1,079.
The Pro moves by $300 and $360, respectively. The MA100, the $19,999 Jetson Thor box, doesn’t move at all, which makes sense: nobody buying that one was price-shopping.
Then there are the gifts, and this is where the numbers get more interesting than the headline discount. Every eligible HA100 and HA100 Pro deposit holder gets a SynCare ID500 Pro indoor camera at no cost. MA100 backers get four new 8TB hard drives.
The camera is worth at least $149, and $89 as a campaign add-on; the honest backer price is $89, because that’s what they would have paid. Stack that on the $100 price cut, and an HA100 deposit holder is roughly $189 better off than they were a week ago, against a $799 unit.
The MA100 gift is in a completely different league, and I don’t think UGREEN is being loud enough about it. Four 8TB NAS drives, at a moment when an 8TB WD Red Plus was going for $345 at Newegg at the end of last week, and the IronWolf equivalent sits around $300 to $330. Even if UGREEN ships the cheapest CMR drives on the market, something like a Toshiba N300 at roughly $210, you’re looking at $840 of storage. At mainstream NAS-drive pricing, it’s $1,200 to $1,400. That is a materially larger concession than the $600 the Pro just got, handed to the tier that received no price cut at all, which tells me UGREEN would rather move inventory in kind than touch a number it has already printed on a $19,999 product.
Drive prices are the quiet reason this gift lands so hard. Four 8TB drives would have been a pleasant bonus eighteen months ago and a throwaway five years ago. In the current market, where memory and storage costs have already added $100 to the price of a Samsung foldable, the drives may well be the most valuable thing in that box after the Jetson module. Worth remembering that none of these hubs ship with storage, and the HA100 needs at least two drives before it will initialize at all, so the drive bill has always been the hidden second half of the sticker.
The delay is the cost
Kickstarter was supposed to open October 27. It now opens November 17, a three-week slip, and the deposit window stretches to November 16 at 11:59 pm Pacific, which is also the hard deadline for gift eligibility.
The part UGREEN didn’t put in the price-cut announcement, and which I only caught by reading the live page, is that shipping moved too. The HA100, the OD600 Pro, and the ID500 Pro were scheduled for late January 2027. They’re now late February. The HA100 Pro, OD800 Pro, e-paper frame, and speaker still read late April, and the MA100 and the LCD frame still read late July. So the entry tier lost a month, and the announcement frames the whole thing as good news about pricing.
There’s now a Gallery LCD Smart Frame listed at $139 against a $199 list, a cheaper sibling to the $299 e-paper version, and it ships last alongside the MA100. And UGREEN has finally named the model behind its voice assistant in the FAQ: Uliya runs Qwen3.5, with more LLMs planned.
Accessory pricing is unchanged across the board: $89 for the indoor cam, $159 for the OD600 Pro, $199 for the solar OD800 Pro, $69 for the speaker, $299 for the e-paper frame. Those prices are identical in both the deposit window and the open campaign, so there is no urgency on add-ons beyond needing a hub reservation to unlock them.
What an MSRP cut before launch actually means
I want to be fair about the generous reading first, because UGREEN’s own framing is reasonable on its face: they’re launching a product category that doesn’t exist yet, they want it in more homes, and lowering MSRP while holding the discount percentages passes the savings to early backers rather than just making the campaign look steeper. Fine. That is a real benefit, and it costs them real margin.